Our brand is focused on helping to support time-pressed parents. You're our super-heroine or hero, who is harried by all of your responsibilities. Yet, you're here because of your desire for a home refuge for you and your family. You crave a therapeutic everyday experience of your home that soothes, recharges, and invigorates. And there is a nostalgia for simpler times, such as the 1980s and 1990s.
Like us, you've suffered from no time disease--a time-pressed mood with no retreat in sight. It's caused by many things, ranging from work, kids, marriage, loss, divorce, urban life, etc. And it externally manifests itself in different ways, such as clutter, dirty dishes, and rushed meals. Internally, it can lead to anxiousness at home combined with helplessness, or more extreme problems. At a deeper level, this form of suffering reflects modern angst.
Nobody should have to experience the home as a source of anxiety and stress.
We strive to cultivate products that can serve as tools to combat this angst. And our brand stands behind our tools through our top-notch guarantee, customer service, FAQs, detailed blog guidance, and a developing community of users.
We care about you because we are you. We're constantly slammed, juggling multiple responsibilities. Whether it's kids, bosses, aging, parents, money, depression, anxiety: welcome home.
According to the World Health Organization, 300 millions people around the world are affected by depression. In the United States, studies indicate that approximately one in five Americans will experience clinical depression. Further, anxiety disorders are even more common, affecting 40 million adults in the United States age 18 and older, or nearly 20% of the population every year. Since nobody wants such experiences, we all must act to safe guard our well-being, which includes confronting the challenges of a modern world, including no time disease.
Join our family. We're committed to launching products that help time-pressed parents cultivate refuges within the home and their everyday lives.
And we believe that it's achievable to find peace and luxury in our homes. Fragrant candles. Uncluttered and calming nooks. Waking early to glimpse the sun rise. Baths. The touch of slippers on our feet. Succulent, bonsai, and orchids gracing our windows. It's not just about mitigating or eliminating anxiety, depression, or clutter. If we were asked to describe what we strive to achieve, then we might respond by quoting Gaston Bachelard, who described it well:
“The house shelters day-dreaming, the house protects the dreamer, the house allows one to dream in peace.”
In other words, it's about our aspirations: creating platforms from which we can dream about our futures. While these refuges will act as bulwarks against the tempests outside (e.g., No Time Disease), the primordial point is that they allow us to shelter our dreams.
We believe in helping time-pressed parents relax and dream so as to cultivate a better world for our children.